Embracer Group has announced they’ve entered an agreement to divest game developer Easybrain, who they acquired back in 2021 alongside numerous other studios. The publishing giant has agreed to divest and sell off Easybrain to Miniclip for a whopping $1.2 billion deal, and the transaction is expected to be completed in early 2025. “This transaction […]
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Embracer säljer mobilspelsbolag i miljardaffär

Dagens Nyheter.

Stockholm

Stockholm County

Sweden

Embracer sells mobile game company in billion-dollar deal

Swedish Embracer is disposing of its subsidiary Easybrain, the gaming group announces. The buyer is Miniclip, owned by the Chinese technology giant Tencent and the purchase price is equivalent to SEK 12.9 billion. The sale is motivated, among other things, by strengthening the Group's finances. Easybrain develops simpler games for mobile phones and...

Svenska Embracer gör sig av med sitt dotterbolag Easybrain, meddelar spelkoncernen. Köpare är Miniclip som ägs av den kinesiska teknikgiganten Tencent och köpeskillingen är motsvarande 12,9 miljarder kronor. Försäljningen motiveras bland annat med att den stärker koncernens finanser. Easybrain utvecklar enklare spel till mobiltelefoner och förvä...

Svenska Dagbladet

Schibsted

Swedish Embracer is selling off its subsidiary Easybrain, the gaming group reports.

Svenska Embracer gör sig av med sitt dotterbolag Easybrain, meddelar spelkoncernen.

Media Bias/Fact Check

Bonnier Group

Embracer has entered a SEK 12.9 billion ($1.2 billion) agreement to divest mobile developer Easybrain to digital entertainment firm Miniclip.

GamesIndustry.biz

RELX

Embracer divests Easybrain to Miniclip in $1.2bn deal

A lack of new products and numerous postponements provide part of the explanation for the weak autumn quarter at Embracer Group.Regardless of whether it was mobile games, board games or the licensing business at Middle-Earth Enterprises: In no area was things really satisfactory for the Embracer Group in the past quarter (July to September) – as in the previous quarter. The Swedish publisher's main problem child: the business with PC and console…

GAMINGDEPUTY

Embracer Group: Sales collapse again – Easybrain is sold - GAMINGDEPUTY

Miniclip has bought from Embracer the Cypriot studio Easybrain, creators of casual mobile puzzle games, for $1.2 billion.

Miniclip ha comprado a Embracer el estudio chipriota Easybrain, creadores de juegos de puzzles casuales para móviles, por 1.200 millones de dólares.

Embracer venderá Easybrain a Miniclip por 1.200 millones de dólares

Eurogamer.es

Embracer will sell Easybrain to Miniclip for $1.2 billion

Niche Gamer

Brandon Orselli

Embracer Group to divest mobile studio Easybrain in $1.2 billion deal

Miniclip will become Easybrain's new owner when the deal concludes in early 2025.

Game Developer

Embracer divests mobile studio Easybrain in $1.2 billion deal

In a significant move to streamline operations and bolster financial health, Embracer Group has agreed to sell its mobile gaming subsidiary, Easybrain, to Miniclip for $1.2 billion.

Mobile Marketing Reads

Embracer Group divests Easybrain to Miniclip in a $1.2 billion deal - Mobile Marketing Reads

Miniclip has acquired casual puzzle game-maker Easybrain from Embracer for $1.2bn. Easybrain, headquartered in Cyprus, has released over 50 mobile titles, mostly casual puzzlers. Its most popular games include Art Puzzle, Pixel Art, Number Match, Jigsaw Puzzles and Blockudoku. Easybrain also owns Sudoku.com and runs the associated mobile game. The developer now joins the likes of Sybo and FuturLab in Tencent-owned Miniclip’s ever growing portfol…

Mobilegamer.biz

Miniclip acquires Easybrain from Embracer for $1.2bn

INSIDE INFORMATION: Embracer Group AB (“Embracer”) has today entered into an agreement to divest the operative group Easybrain to Miniclip, for a consideration of USD 1.2 billion (approximately SEK 12.9 billion) on a cash and debt free basis. The transaction has a strong strategic and financial rationale. “This transaction transforms Embracer’s financial position and puts […]

Embracer Group to divest mobile studio Easybrain in $1.2 billion deal

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