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Australia · AustraliaJoin Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella. This week: Network 10 axed major shows – The Masked Singer and The Bachelor – for 2024 this week: We look into the cuts and what it says about the state of the industry right now. Also on this episode:
Has Optus made the right call with its new CEO? Nine CEO Mike Sneesby fronts Macquarie Investor Conference Get the latest episode every …See the Story
New Mumbrellacast: What does Network 10’s axing of major shows say about the state of the industry right now?
Australia · AustraliaNine’s CEO Mike Sneesby spoke at the Macquarie conference today, where he touted the “inherent value” of Nine’s business, which puts premium content at its core. Sneesby started by outlining Nine’s wins: as Australia’s leading free-to-air TV network in the metro area, Australia’s leading BVOD operator, 9Now as “leading local SVOD service”, Stan’s six years of profitability, owning the leading talk radio network, as well as Australia’s “most rea…See the Story
Nine's CEO on building subscriptions when advertising fades: 'The inherent value of Nine’s business has become increasingly evident'
Australia · AustraliaPodcast production company, Audiocraft, has newly hired Lorna Clarkson to serve as its head of production. The announcement: Audiocraft, Australia’s leading podcast production company, welcomes Lorna Clarkson as its new head of production. With over three decades of experience in music curation, broadcasting and audio storytelling, Clarkson joins Audiocraft after her recent role as head of LiSTNR parenting and kids entertainment. Innovation ha…See the Story
Audiocraft shares new head of production
Australia · AustraliaThe country’s two retail peak bodies – the Australian Retailers Association, and the National Retail Association – have announced a proposed amalgamation which will see a unified body representing the $420 billion sector. The NRA and ARA have signed a heads-of-agreement for the amalgamation proposal, which is subject to approval by the not-for-profits’ respective members. The amalgamation application will then be submitted to the Fair Work Comm…See the Story
Australia's two retail peak bodies to merge
Australia · AustraliaThe Pupil Project shows the world through the eyes of someone with low vision – a condition that can’t be corrected with glasses, contact lenses, or surgery. Unlike someone who is blind, people with low vision don’t tend to carry a white cane or have a guide dog. The video campaign follows three Australians with the disability, highlighting the daily challenges they face. With Australia’s low vision population expected to increase by 25%, The …See the Story
Low vision Aussies spotlighted in Visions Australia’s campaign via The Open Arms
Artificial Intelligence · AustraliaForethought has just launched BrandComms.AI – “a Gen AI platform that generates on-demand creative ideas built on consumer behaviour”. The announcement: Marketing advisory, strategy and analytics company Forethought announced the launch today of BrandComms.AI, a Gen AI platform that generates on-demand creative ideas built on consumer behaviour and tested with real consumers for efficacy. The BrandComms.AI models are customised for each client…See the Story
Forethought launches new AI platform for producing 'on-demand creative ideas'
Australia · AustraliaAn “honest, ethical and low clutter environment” needs to be a part of the story when it comes to working with advertisers and brands, according to SBS managing director, James Taylor. Appearing on the latest episode of Mumbrella’s one-on-one podcast series, Taylor sent a message to the Australian media and marketing industry regarding what is of most importance to the sector. “Our capacity as an industry to continue to attract a fair share of A…See the Story