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MetaThe biggest social media topic of the week was the revelation that Meta is now actively restricting the reach of political content. The company has come under intense scrutiny, and has copped various fines, due to the role that it may or may not play in political campaigning. Facebook and IG users have been actively telling Meta that they don't want to keep seeing divisive political content in their feeds.See the Story
Meta’s Move Away From Political Content Makes Sense
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Instagram Updates Hashtag Search To Broaden Discovery
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YoutubeYouTube is testing an update within its viewer retention charts in YouTube Studio. It will soon enable creators to dig into how different segments of their audience are engaging with their content. YouTube Creator Liaison Rene Ritchie has confirmed that YouTube is testing this new option with a limited number of creators before an expanded roll out soon.See the Story
YouTube Tests New Audience Filters for its Video Retention Stats
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Meta Offers To Halve the Price of Its Ad-Free Subscription Package in the EU
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Social Media Meta, Snap and TikTok sign up to IFES new Voluntary Election Integrity Guidelines. Google and Microsoft have also signed up to the new accord. The agreement will see the platforms working towards a set of established principles by enacting election security and integrity measures, which will provide enhanced transparency across different regions.See the Story
Meta, Snap and TikTok Agree to New Election Integrity Guidelines
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InstagramInstagram is expanding its test of longer Reels video uploads. Some users are now being prompted to upload 3 minute videos for their Reels, up from the current 90 second limit. Longer videos are the trend of the moment on TikTok as well, as it looks to broaden user behaviors.See the Story
Instagram’s Testing Longer Reels To Maximize Engagement
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