US EditionKunal Kohli Hails Saiyaara, Slams ‘Today’s Heroes’ Of Bollywood For 'Reducing' Heroine Roles
INDIA, JUL 15 – Yash Raj Films limits Saiyaara to six shows on release day with a 50% morning discount targeting college students to boost occupancy amid strong advance bookings.
- Yash Raj Films rolled out its release plan, informing cinemas just yesterday, with no shows before 9:30 AM and only six screenings on July 18, 2025.
- Following last month’s model, Saiyaara is the second recent film to adopt creative release strategies, as industry insiders say it was inspired by market experiments in India’s price-sensitive market.
- Using the code `SAIYAARA`, Yash Raj Films instructed theatres to start no earlier than 9:30 am, with a special discount for students.
- So far, advance sales show over 45,000 pre-sale tickets sold, Yash Raj Films reported, and a trade expert said limiting shows to six will boost occupancy rates.
- Looking ahead, cinemas can start unlimited shows from Saturday, July 19, 2025, and industry insiders predict a surprising opening thanks to Yash Raj Films' innovative strategy.
27 Articles
27 Articles
There is a tremendous buzz among the youth about the film 'Saiyaraa'. But the special thing is that apart from 'Saiyaraa', other films are also being released. Let us tell you which films are being released this Friday.
‘Saiyaara’ Breaks Pre-Sales Records for Bollywood Debutant Film
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'Saiyaara' Advance Booking Smashes Records: Ahaan Panday-Aneet Padda Film Surpasses Openings of Aamir, Salman, and Akshay Releases
Mohit Suri’s romantic drama Saiyaara, starring debutants Ahaan Panday and Aneet Padda, hit theatres today (July 18) and has already turned heads with its staggering advance booking numbers. Despite being led by newcomers and backed by a mid-budget, the YRF film has generated massive pre-release buzz, hinting at a blockbuster opening. According to Sacnilk, Saiyaara amassed ₹9.39 crore in advance booking sales, with 3.8 lakh tickets sold prior to …
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