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Ahead of Dhurandhar Release, Yami Gautam Attacks ‘Monster’ of Paid Film PR; Gets Hrithik Roshan’s Support: ‘Extortion’

Yami Gautam condemns extortion-like paid promotions as a growing menace in Bollywood, with Hrithik Roshan highlighting the loss of journalistic integrity and true criticism.

  • A day before Dhurandhar's release, Yami Gautam criticised an extortion-like paid-hype culture online, intensifying scrutiny of promotions for Aditya Dhar's film starring Ranveer Singh.
  • She argued the practice harms the industry's fabric by alleging paid PR agents demand money for positive buzz and threaten negative coverage if unpaid, warning exposure of five years would be grim.
  • Calling the trend a `monster`, Yami Gautam urged producers, directors & actors to unite and arrest it, contrasting Bollywood's divide with South film industries' unity.
  • Reacting publicly, Hrithik Roshan, actor, supported Yami Gautam's critique and warned `the journalists’ true voice` is at risk.
  • With careers at stake, Yami Gautam pointed to her film Haq and Hrithik Roshan's War 2 underperformance, urging producers, directors & actors to unite like South industries to curb paid promotion.
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India Today broke the news in India on Thursday, December 4, 2025.
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