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Pony Down? SMU Leadership Declares Death of University's Iconic Rally Cry During Rebranding Efforts

SMU's new leadership aims to unify branding under the Mustangs mascot while allowing fans to continue using the 'Pony Up!' catchphrase, balancing tradition and renewal.

Summary by WFAA 8abc
SMU considers phasing out 'Pony Up!' rally cry, sparking debate among fans and alumni. Athletics, admissions departments show varied support for the slogan.

2 Articles

Dallas NewsDallas News
Center

Why is SMU phasing out its ‘Pony up!’ catchphrase? University leadership explains

SMU athletics is phasing out its longtime catchphrase and pushing its Mustang mascot instead.

·Dallas, United States
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WFAA 8abcWFAA 8abc
Center

Pony down? SMU leadership declares death of university's iconic rally cry during rebranding efforts

SMU considers phasing out 'Pony Up!' rally cry, sparking debate among fans and alumni. Athletics, admissions departments show varied support for the slogan.

·Dallas, United States
Read Full Article
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WFAA 8abc broke the news in Dallas, United States on Tuesday, September 16, 2025.
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