Why Doesn't a Fashion Brand Preserve the Name of the True Father of Modern Luxury?

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Dior, Chanel, Balenciaga, Schiaparelli, Prada – the most important designers of the first half of the twentieth century. Their names are still known to almost everyone today thanks to the fashion houses they founded. However, despite the fact that Paul Poiret laid the foundation for everything we call luxury fashion today at the beginning of the century, his name has been forgotten.