‘Who approved this!?’ Twice-collapsed Jeanswest jeered on Instagram and Reddit over ‘AI slop’
Jeanswest used AI-generated images for online promotion after closing all 90 stores by June 2025, drawing criticism for misleading customers and damaging brand trust.
4 Articles
4 Articles
Legacy Aussie retailer lashed over this image: 'Garbage'
Less than three months ago, industry experts told 9news.com.au the use of generative AI in advertising will be much more common in the future.Jeanswest has proven them right far sooner than expected.The fashion retailer, which has gone into administration twice in the last six years, has been called out by consumers for using generative AI extensively in advertising online.READ MORE: Unwelcome sign nasty interest rate shock is on the wayInstagr…
‘Who approved this!?’ Twice-collapsed Jeanswest jeered on Instagram and Reddit over ‘AI slop’
As internet-watchers improve at recognising AI-generated content, the once-Australian retailer has become a case study for how brands can erode trust and loyalty.
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