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US Retailers Are About to See if Black Friday Benefits From a Holiday Halo Effect

Major retailers and malls are opening earlier with extended hours and doorbuster sales to attract shoppers despite growing online competition, according to store schedules.

  • On Nov. 28, Black Friday 2025 arrives with major retailers including Apple, Best Buy, Walmart, Target offering deals, and store hours posted by RetailMeNot and store websites.
  • Because Black Friday is the biggest shopping day of the year, retailers extend hours and open early to handle crowds, while many now stay closed on Thanksgiving.
  • Retail schedules show specific openings, with Target, Walmart and Best Buy at 6 a.m., JCPenney and Kohl's at 5 a.m., and Costco staging staggered member entry times.
  • Several New Jersey malls, including American Dream and Westfield Garden State Plaza, will be open on Black Friday with posted hours, but shoppers should verify local store hours as schedules may vary.
  • Retailers are stretching promotions into multi-week campaigns, with Walmart running a three-phase promotion Nov. 14–Dec. 1 and nearly two months of sales from Nov. 1–Dec. 24.
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WFLD broke the news in Chicago, United States on Wednesday, November 26, 2025.
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