Walmart enters the metaverse with Roblox experiences aimed at younger shoppers
Walmart is experimenting with other ways to reach shoppers, including shoppable recipes, livestreaming events and an augmented reality tool for furniture.
Walmart Land, Walmart's Universe Of Play Become Latest Virtual Attractions Within Metaverse
Walmart released two new immersive experiences in the Metaverse within the virtual community Roblox, called "Walmart Land" and "Walmart's Universe of Play."
Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers
Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.