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Volvo’s Boss Makes It Clear: Despite Chinese Backing, “We Will Never Give up Our Brand Identity” - Hybrids and Electrics
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Volvo, for years, belongs to the Geely Group, along with other well-known brands in Europe, such as Smart, Polestar, Lotus or Lynk & Co. After more than 15 years with an important 'made in China' backing, Volvo says they are fully satisfied with everything that has been achieved so far, but that, although they share much of the components with other companies in the group, they will continue to maintain their essence and brand identity. In this …
Volvo sees wider parts sharing within the Geely group as a way to higher margins, but this should not mean that its cars lose their identity. At the same time, it wants to become a manufacturer of software-defined vehicles.
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