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Vendée Globe. Sébastien Marsset Unveils His Innovative Sponsorship Model
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Skipper Sébastien Marsset, aiming for a second participation in the next Vendée Globe, unveiled a groundbreaking sponsorship model based on corporate cash reserves. Addressing an audience of executives and business partners gathered for a special conference, Marsset presented a rare innovation in professional sports: a sponsorship model financed not by an outright expenditure, but by the performance of invested cash.
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