V London: New Luxury Wellness in Mayfair

Review: YĀTRĀ Spa, Montcalm Mayfair

A subterranean slice of serenity in the heart of the city – Sophie Ritchie spends the afternoon at YĀTRĀ, Montcalm Mayfair’s brand new spa Central London is not often the first place that springs to mind when I think of relaxation. The heaving crowds, the noise, the eccentric everyday encounters, the fast-paced ambience that speeds up my walking so much I practically jog through the streets from place to place. Excitement and adrenaline, yes. Bu…

V London: New Luxury Wellness in Mayfair

In an increasingly saturated luxury wellness market, V London arrives with intent. Not as a fleeting trend or another boutique studio, but as a fully realized health concept grounded in multidimensional well-being. Located in the heart of Mayfair, this new private health club answers a shift that industry insiders have long anticipated: luxury consumers are no longer seeking intensity; they’re seeking integration.