Using Gen AI for Early-Stage Market Research

Using Gen AI for Early-Stage Market Research

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers or conducting focus groups, but with much less time and expense. Although LLMs can provide cost-effective and rapid insights, they still require fine-tuning with proprietary data to…