Universal Music Group and TikTok's Deal Secures Artist Royalties and AI Protections
The multiyear pact expands royalties, fan engagement and artist development while adding stronger protections against unauthorized AI-generated music.
- Universal Music Group and TikTok announced a new multi-year strategic licensing agreement on Friday, strengthening their partnership and providing additional benefits for artists, songwriters, creators, and fans.
- This agreement follows a months-long 2024 standoff where Universal Music Group pulled its catalog, accusing TikTok of not paying fair value for music; both companies have now struck a more collegial tone.
- Michael Nash, Executive Vice President and Chief Digital Officer of Universal Music Group, said the deal extends commitments to protect human artistry from AI-generated content while creating wide-ranging benefits for artists and songwriters.
- The deal provides Universal Music Group artists with expanded marketing and advertising campaigns, ecommerce access, and artist-centric tools, while deepening fan engagement and spotlighting emerging artists globally.
- Licensing agreements between music companies and tech platforms typically last two to three years, so license renewals between TikTok and other music companies are expected in the near future.
14 Articles
14 Articles
Universal Music Group, TikTok Strike New Licensing Deal For the AI Era
The latest deal, which includes efforts to remove unauthorized AI-generated music, follows the two companies in 2024 being in a dispute over royalties paid out by the video social media giant.
Universal Music Group and TikTok Sign New Multi-Year Global Licensing Agreement With Expanded AI Protections
Universal Music Group and TikTok have announced a new multi-year strategic licensing agreement, building on their 2024 partnership and expanding what both companies can offer artists, songwriters, creators, and fans. TikTok will continue carrying UMG’s full recorded music and publishing catalogs, while the new deal adds enhanced marketing and advertising campaigns, e-commerce tools, and deeper […] The post Universal Music Group and TikTok Sign N…
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UMG, TikTok Announce New Global Licensing Partnership
Source: SOPA Images / Getty On Friday (May 22), Universal Music Group (UMG) and TikTok announced a new multiyear strategic licensing agreement which will benefit artists such as Drake, Lady Gaga and covers new developments such as AI. “We’re proud of the pioneering work we’ve done with TikTok to create wide-ranging benefits for our artists and songwriters,” said UMG Executive Vice-President & Chief Michael Nash in the press release. “With this n…
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