Learfield, OU Athletics Department Announce NIL Merger

Learfield, OU Athletics Department announce NIL merger

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing the department’s multimedia rights, as its exclusive, centralized Name, Image and Likeness marketing partner this afternoon.

UMaine not providing direct NIL payments to athletes ‘at this point in time’

The University of Maine has opted in to the historic NCAA settlement that allows schools to pay student athletes directly for the first time. But UMaine is not providing those direct payments to players — at least not yet. The settlement requires the NCAA, member conferences and schools to pay back damages to past and current athletes, while also allowing schools to start paying players directly via name, image and likeness deals. While schools …

Sooner Sports Properties Named Exclusive NIL Partner for OU Athletics – The Franchise

July 15, 2025 | Athletics By: Learfield NORMAN — The University of Oklahoma Athletics Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics. Sooner Sports Properties, Learfield’s local team managing multimedia rights for Oklahoma Athletics, and 1Oklahoma, OU’s current NIL partner, are merging all OU NIL operations int…

Sooner Sports Properties Named Exclusive NIL Partner for OU Athletics - University of Oklahoma

NORMAN — The University of Oklahoma Athletics Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics.

Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes

Norman, OK – The University of Oklahoma (OU) Athletics Department and Learfield announced today that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics. Sooner Sports Properties —Learfield’s local team managing multimedia rights for Oklahoma Athletics — and 1Oklahoma, OU’s current NIL partner, are merging all OU NIL operations into a single entity backed by Lear…