UC Tourism Group Closer To A Regional Branding Plan

Listen to the full interview here: https://970universal.com/wp-content/uploads/2025/03/26.03.2025-javier-azcurra.mp3 The Director of Institutional Relations, Sales and Hotel Operations of the Hotel Enjoy de Punta del Este, Javier Azcurra, referred in dialogue with Meeting Point, to tourism and in particular to “congress tourism”. “What is more, we are closer to the floor than to the roof as to the potential that we have as a tourist destination …

UC Tourism Group Closer To A Regional Branding Plan

The Upper Cumberland Tourism Association stands closer to a final strategy on its regional branding plans to promote the region’s tourism assets. Upper Cumberland Tourism Association Executive Director Billie Davis said the association recently held stakeholder meetings to discuss branding options. Davis said the meetings with the branding firm went well. “No real big surprises but it was really informative,” Davis said. “And what they are doing…