Published 4 days ago • loading... • Updated 3 days ago

Gopuff, Tom Brady Push to Have Super Bowl Monday Declared Holiday

Gopuff announced support for The Super Monday Off Coalition to make the Monday after the Super Bowl a federal holiday, pledging 1% of profits through Feb. 8, 2026.
Supporters argue the push responds to rising post‑game absenteeism that sees about 22.6 million Americans miss work and experts estimate about $3 billion lost, with polls showing 43% and 56% support.
The campaign deploys creative and paid media, with the "Hard Pass" ad premiering during the Green Bay Packers vs. Detroit Lions Thanksgiving Day game and Gopuff enabling customer donations via cart, petition drives, and a political fund.
A source says the group will target Washington, D.C., with paid ads as part of a seven-figure campaign, while Gopuff argues the holiday offers predictability and Roger Goodell, NFL Commissioner, sees no real plan but suggests moving the Super Bowl to Presidents Day, Feb. 16, 2026.
Framed as a multi‑year push, the campaign will sustain advocacy through a multi‑year strategic partnership, targeting Super Bowl 60 on Feb. 8, 2026, at Levi's Stadium, with Yakir Gola saying, 'By supporting The Super Monday Off Coalition, we're putting real action behind a cultural truth.

Insights by Ground AI

12 Articles

Should the Monday after Super Bowl be a national holiday? Tom Brady thinks so in new ad

Tom Brady wants the day after the Super Bowl to be a national holiday. The NFL legend appears in a new ad with actor and comedian Druski for food and delivery service Gopuff that dropped exclusively on TODAY on Nov. 25 to throw their support behind the idea. “Nobody wants to work the Monday after the biggest game in football,” Brady says in the commercial. “That’s why Gopuff wants to help you give it a hard pass,” Druski says. “What if we could …

3 days ago·Boston, United States

Read Full Article