US EditionTKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events
Polymarket's technology will deliver live fan sentiment and fight momentum data during UFC and Zuffa Boxing events, enhancing real-time engagement with prediction markets.
- The source does not specify a particular time frame, but TKO Group Holdings announced a multiyear partnership with Polymarket to bring prediction markets into UFC and Zuffa Boxing events, with Ariel Emanuel stating, `By partnering with Shayne and his team at Polymarket, we're unlocking a new dimension of fan engagement.`
- The partnership aims to expand Polymarket beyond politics as it supplies real-time fan sentiment and momentum visualizations during fights, building on deals with the NHL and PrizePicks.
- The integration pairs prediction-market data with live broadcast graphics as Polymarket delivers real-time fan sentiment and momentum visualizations during UFC and Zuffa Boxing fights.
- The integration arrives as broadcasts prepare for a streaming move to Paramount+, where beginning in 2026 all UFC and Zuffa Boxing events will stream exclusively in the U.S., letting fans engage actively.
- Polymarket's recent NHL and PrizePicks deals show its push into live entertainment, positioning prediction markets to enter mainstream live sports broadcasts and offer new storytelling for fans and broadcasters.
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