America's Best-Tasting Pizza Chain Is an Old-School Favorite, Survey Finds
Pizza Hut led with 19.1% of respondents, while Domino's followed at 17.1% and 21.6% chose local or regional brands, YouGov said.
- A YouGov survey of more than 44,000 Americans found Pizza Hut earned 19.1% of votes for best-tasting fast-food pizza, edging out Domino's at 17.1% in the annual ranking conducted between March 2025 and February 2026.
- Founded in 1958 and 1960, the two brands share similar brick-and-mortar footprints, with Plano, Texas-based Pizza Hut operating nearly 20,000 locations and Ypsilanti, Michigan-based Domino's maintaining more than 22,300 sites worldwide.
- Older Americans prefer Pizza Hut, while Domino's brand loyalty is strongest in the South and Midwest. "There is likely also a nostalgia factor at play," Kenton Barello, YouGov senior vice president, said.
- Despite national chain dominance, a notable 21.6% chose "other local or regional brand" over national chains, highlighting the "enduring strength of independent pizzerias," Barello said.
- Frozen pizza sales reached $7 billion in 2024 as consumers cut back on takeout spending amid rising grocery prices. "Familiarity, emotional connection and consistency continue to play a major role," Barello said.
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America's best-tasting pizza chain is an old-school favorite, survey finds
Pizza Hut remains America's favorite pizza chain, according to a new YouGov survey of more than 44,000 diners across the country, edging out Domino's in a closely watched ranking of national pizza brands.
Survey Finds That America’s Favorite Pizza Chain Is An Old School Favorite
Pizza Hut has officially secured its spot as America’s favorite national pizza chain. A new YouGov survey of more than 44,000 diners across the country confirmed the ranking. The legacy brand managed to edge out its top competitor, Domino’s, in a closely watched battle of the brands. The extensive survey was conducted between March 2025...
This Is America’s No. 1 Pizza Chain, According to 44,000 Diners
Researchers say pizza chains still have one major advantage over frozen pies: hot food delivered fast.Credit: Fiordaliso / Getty ImagesKey PointsPizza Hut ranked as Americans’ favorite pizza chain, with 19.1% of respondents choosing it for the best-tasting pizza.Domino’s followed closely at 17.1%, driven by strong advertising awareness, word of mouth, and value-focused deals.More than a fifth of respondents chose a local or regional pizza brand …
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