There's Something Worse Than a Postal Rate Increase: Undeliverable Mail - GrayHair Software

There's Something Worse Than a Postal Rate Increase: Undeliverable Mail - GrayHair Software

For many mailers, the words “postal rate increase” can strike fear into their hearts. Rising postage costs directly impact budgets and can force difficult decisions about marketing campaigns and customer communications. However, there’s a silent, often overlooked drain on resources that can be far more damaging than a rate hike: undeliverable mail. While a rate increase is a visible, quantifiable expense, the true cost of UAA mail is insidious (…