Idol-Pop Project Redefines Kawaii for the TikTok Generation

Idol-pop project redefines kawaii for the TikTok generation

Kawaii Lab main producer Misa Kimura, a former idol herself, is giving her performers more control over their image and sound.

ThePatriotLight - Idol-pop project redefines kawaii for the TikTok generation

ThePatriotLight - Misa Kimura was still a student from Tatebayashi, Gunma Prefecture, when she visited Tokyo’s Harajuku neighborhood for the first time. It felt like stepping into a dream.“Every kind of clothing or accessory was just there on Takeshita Street,” recalls Kimura, now 34. “It was like, ‘Oh, I saw this on TV! I saw this in a magazine!’ Everything was shiny and sparkling — I loved all of it.”These days, she’s working a few blocks from…