US EditionThe strategic role of thought leadership in B2B decisions
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The strategic role of thought leadership in B2B decisions
The 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report spotlights a critical yet often overlooked player in B2B purchasing decisions: the hidden buyer.These internal influencers—spanning finance, legal, compliance, procurement, and operations—may not be the end users or signatories, but they wield significant power in shaping outcomes. Notably, over 40% of B2B deals stall due to internal misalignment, frequently driven by these hidden st…
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