US EditionThe Rise and Long-Lasting Popularity of the Etch A Sketch
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The Rise and Long-Lasting Popularity of the Etch A Sketch
In 1960, Ohio Art Company launched a new toy for Christmas called the Etch A Sketch. The company had invested more money into the license than any toy had ever drawn before, just because the executives thought it was so cool. Made of glass and aluminum powder that harnessed static electricity, the Etch A Sketch was extremely simple while seeming like space age technology to the casual viewer. They sold 600,000 units that Christmas season. Now 65…
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