The New Rules to Become Influencer

La Tercera

Lean Right

Factuality

Ownership

The hegemony of information has shifted to telephones, where a new group of communicators-disseminators—influencers— often compete for the attention, confidence and time of millions of people who follow their recommendations day by day in the face of some specific topic or simply about a lifestyle. A recent Unesco report, entitled “Influencers in Latin America: creating content, ethical dilemmas and social challenges”, portrays how these actors …