The Great American Jeans Debate: Racializing Beauty and Democratizing ‘Good Genes’ in Commercial Media

The Great American Jeans Debate: Racializing Beauty and Democratizing ‘Good Genes’ in Commercial Media

“Sydney Sweeney has great jeans.” Get it? The issue is, we all get it and cannot avoid the ad’s uncomfortable truths about how women’s bodies convey different symbols and meanings. As a symbol of beauty, Sweeney certainly fits the bill as an attractive, voluptuous young woman who has capitalized on her looks. However, when the camera emphasizes Sweeney’s blue eyes just after panning across her body as she gives a quasi-scientific lesson on how “…

The Left Doesn’t Hate Sydney Sweeney’s Jeans — It Hates Beauty

(Daily Signal)—Hello, this is Victor Davis Hanson for The Daily Signal. There’s been a recent hysteria over a provocative commercial, a jeans commercial by American Eagle. It portrays the young blond model Sydney Sweeney—she’s also an actress—putting on or taking off a pair of tight, tight jeans, and the background lettering or messaging is “Sydney Sweeney has great genes,” and the gene “G,” as in chromosomes, is crossed out, replaced by J-E-A-N…