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TerraSafe names Willoughby as CEO

TerraSafe Holdings, which is developing plastic-free packaging, named Julie Crowe Willoughby as CEO. She joined TerraSafe in 2024 as chief technology officer. “Julie has a unique combination of deep technical mastery, entrepreneurial vision, and creative leadership that this industry needs,” Thomas Mastrobuoni, who chairs TerraSafe’s board, said in a release. “Her appointment marks an inflection point in TerraSafe’s trajectory—and a decisive ste…
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Business North Carolina broke the news in on Thursday, October 30, 2025.
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