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Teen Brands Win over Wary Black Friday Shoppers While Other Deals Disappoint
Teen-focused brands popular on TikTok attracted large crowds despite modest discounts as many traditional retailers saw fewer shoppers and weaker deals, research firm Circana said unit sales may drop 2.5%.
- On Saturday, teen-focused retailers like Edikted and Kendra Scott drew the busiest crowds across U.S. cities while many malls saw thin attendance.
- Brands popular on TikTok mobilized younger shoppers despite smaller discounts, with Edikted's 30% off sale, Perfume Obsessions' buy-one-get-one-free offer, and Bath & Body Works' buy-three-get-four-free deal.
- In New York City, an Edikted store was packed for a 30% off sale, Kendra Scott at Jordan Creek Town Center drew first-time Black Friday lines, and Target reported 150 shoppers waiting from 3 a.m.
- U.S. retailers rely on about 20% of annual sales in November–December, with seasonal hiring expected at its lowest since 2009, and Circana projects unit sales could drop over 30%.
- Amid a cooling job market and persistent inflation, U.S. consumers face tariffs and fewer doorbusters, with Macy's Inc. dropping last year's $10 early-line coupon, leaving some shoppers underwhelmed.
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Black Friday crowds look sparse at stores as skittish shoppers search for deals online
Shoppers failed to queue up in the cold this year to snap up Black Friday bargains -- instead scouring the web for deals as they continued to fret over inflation and a wobbly US job market.
·New York, United States
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keenesentinel.com+50 Reposted by 50 other sources
Teen brands win over wary Black Friday shoppers while other deals disappoint
This Black Friday, one class of retailers has figured out the trick of luring shoppers suffering through frigid temperatures and high inflation: teen brands. To tempt picky Americans, they are offering sales on products like perfume, body wash and sweatshirts.…
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Total News Sources53
Leaning Left6Leaning Right5Center38Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
12%
C 78%
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