US EditionSurvey finds auto shows play important role in new car buying journey
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Survey finds auto shows play important role in new car buying journey
Recent data released by the Clarify Group reveals that Canadian auto shows continue to play an important role in the new car buying journey for consumers — even as OEMs shift marketing strategies and tighten their budgets. The automotive research firm surveyed nearly 11,000 attendees across Canada’s three largest auto shows for its Clarify Visitor Experience Survey: the Canadian International AutoShow in Toronto, the Montréal International Auto …
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