US EditionStarbucks and China Eastern Airlines launch strategic partnership
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Starbucks and China Eastern Airlines launch strategic partnership
Starbucks China has announced a new partnership with China Eastern Airlines. As part of the collaboration, 160 million Starbucks Rewards members will be the first to enjoy a joint loyalty program with the airline’s Eastern Miles. Image: Starbucks/China Eastern The partnership also sets the stage for innovation in the “coffee + air travel” space, with a focus on three key areas: Yunnan coffee, cultural tourism, and sustainability. For Starbucks,…
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