US EditionSpotify to add music videos to streaming platform
Spotify will enable U.S. and Canadian Premium subscribers to watch official music videos in-app, boosting engagement and royalty potential for songwriters via new audiovisual licensing.
- On Nov 12, Spotify said it will add music videos in the coming weeks for paying subscribers in the United States and Canada.
- The NMPA confirmed that Spotify signed an audiovisual direct-licensing pact and launched the NMPA Opt-In Portal, opened Nov 11 with onboarding through Dec 19 for expanded AV rights.
- Earlier rollouts demonstrated music videos beta-tested in nearly 100 markets last year, with Chartmetric saying, `On average, these videos garnered 374M views, whereas the tracks themselves accumulated an average of 1.1B streams.`
- The move broadens Spotify's product mix and positions it against video platforms, while artists and rights‑holders expect new monetization channels, though access by subscriber tiers remains unclear.
- Looking further ahead, Spotify intends to expand its video catalog, integrate videos into playlists and launch a vertical feed, despite unresolved licensing disputes over audiobook bundling and mechanical royalties with the NMPA.
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18 Articles
Spotify will soon bring in-app music videos to the US and Canada.
A spokesperson tells Variety that the integration will arrive in the “coming weeks,” allowing users to go back and forth between listening to a song and watching the music video. Spotify brought music videos to countries outside the US last year with support for select artists, including Charlie XCX, Doja Cat, Ed Sheeran, and others. [Link: Spotify to Launch Music Videos on Platform in United States | https://variety.com/2025/music/news/spotify-…
These music videos will be available to all pay subscribers in the United States and Canada, from audio to video and vice versa.
In the coming weeks, pay subscribers of the North American audio streaming giant will be able to watch music clips. An additional step on YouTube platforms.
Music videos will soon be available to Spotify's pay subscribers. This novelty will initially only be available in the United States and Canada. ...
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