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Sephora and Mariah Carey holiday campaign
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Sephora and Mariah Carey holiday campaign
Sephora has officially declared the holiday season open, with none other than Mariah Carey leading the charge. The beauty retailer’s latest campaign builds on the singer’s annual “It’s time!” tradition, reimagining her festive kickoff in a glitzy branded rollout.This article explores how Sephora is leveraging cultural nostalgia and celebrity power to boost holiday engagement, and why marketers should pay close attention to the campaign’s recepti…
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