Published 3 years ago

'Seen all this before': Tourism NZ says ditch influencer shots for something new

Summary by The Guardian

No more lavender fields or mountain tops please, urges agency in effort to stop people ‘travelling under the social influence’

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BBC News

New Zealand urges people to ditch influencer-style tourism photos

A tongue-in-cheek official video urges tourists to find more original ideas for their photo poses.

3 years ago·United Kingdom

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The Guardian

'Seen all this before': Tourism NZ says ditch influencer shots for something new

No more lavender fields or mountain tops please, urges agency in effort to stop people ‘travelling under the social influence’

3 years ago·London, United Kingdom

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CNN

New Zealand tells tourists to stop copying other people's travel photos

Comedian fronts a tourism board appeal for visitors to make their own discoveries instead of trying to mimic the cliched influencer images they've spotted on Instagram.

3 years ago·Atlanta, United States

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NZ Herald

TNZ: Are you under the Social Influence? - NZ Herald

Tom Sainsbury is policing perpetrators of NZ's worst travel-photo cliches. Video / TNZ

3 years ago·Auckland, New Zealand

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KRDO

New Zealand tells tourists to stop copying other people's travel photos

New Zealand is really bored of your Instagram posts.The country has launched a new tourism campaign, urging travelers to stop mimicking photos they see online and “share something new” instead.The call was made in a two-minute video, starring comedian Tom Sainsbury as a member of the “Social Observation Squad (SOS).” The official follows tourists to some of the country’s most famous landscapes and urges them to stop traveling “under the social i…

3 years ago·Colorado Springs, United States

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