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Tanning firm's claim that sunbeds reduce cancer ruled 'irresponsible'
The Advertising Standards Authority banned Indigo Sun's ad citing unsupported health claims about sunbeds; the company cited a study of over 360,000 people but agreed to remove the advert.
- On September 17, 2025, the Advertising Standards Authority upheld complaints against Indigo Sun for misleading health claims about sunbeds in an online ad aired in April.
- The ruling followed an NHS doctor’s complaint that Indigo Sun misused a University of Edinburgh study and omitted official health warnings about sunbed risks.
- The advert claimed that moderate use of sunbeds provided significant health advantages, including lower mortality rates from cancer and cardiovascular disease, based on research involving over 360,000 participants from the UK Biobank.
- The ASA concluded the ad was misleading and irresponsible as it downplayed risks such as skin cancer, eye damage, and immune harm, and failed to mention safer vitamin D alternatives.
- Indigo Sun agreed to remove the advertisement, while experts emphasized that the case underscores ongoing conflicts between sunbed promotion and efforts to safeguard public health.
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Total News Sources6
Leaning Left1Leaning Right1Center2Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 25%
C 50%
R 25%
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