Sanitarium Weet-Bix and Vita Brits merger under ACCC microscope

Inside FMCG

ACCC launches probe into Sanitarium bid for Nestle’s Vita Brits

Sanitarium is proposing to acquire Nestle’s Vita Brits brand, a deal the Australian Competition & Consumer Commission (ACCC) has launched a review of to determine if it will impact competition and lead to higher prices. The regulator is seeking opinions from interested parties after Australian Health & Nutrition Association Limited, trading as Sanitarium, proposed to acquire the Vita Brits branding, intellectual property and goodwill from Nestle…