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Published 3 years ago

Ford’s new CEO tackles warranty costs in bid to boost profit

Summary
Taking a page from the automaker’s ad slogan of the 1980s and ‘90s, Ford’s new chief executive, Jim Farley, is aiming to rein in rising warranty repair costs that are a key reason why the Dearborn, Michigan, automaker’s financial performance in North America has lagged that of its archrival, General Motors Co.

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