Route 66 at 100: Brand USA Encouraging Travellers to Rediscover the 'Mother Road'

Route 66 at 100: Brand USA Encouraging Travellers to Rediscover the 'Mother Road'

With just a year until the centennial celebration of Route 66 on November 11, 2026, travellers are being encouraged to rediscover the plethora of museums and roadside attractions that line the historic Mother Road. From nostalgic diners and retro soda fountains to a cutting-edge food hall, the Route offers something to satisfy every curiosity and appetite. According to a recent study conducted by Brand USA, road trips rank among the top three mo…

The State Museum Features Mother Road's Anniversary

In anticipation of the 100th anniversary of legendary Route 66 in 2026, the Illinois State Museum (ISM) has launched an online database of 100 oral histories about the Mother Road. ISM’s Route 66 Oral History Project database includes video-recorded interviews, as well as word-searchable written transcriptions. Contributors include people who lived, worked and traveled along Route 66 during its pr...