US EditionReuters “Pure News, Straight from the Source” brand campaign
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The international news agency Reuters unveils a campaign called "Pure News, Straight from the Source", designed by Gravity Road ( Brandtech Group), to defend the reliability of journalism in the face of the rise of misinformation. The film combines cinematic art, the generative AI and original images of Reuters to create a striking visual narrative. The AI is deliberately used to transform clear water into cloudy water, illustrating how this tec…
Reuters “Pure News, Straight from the Source” brand campaign
Reuters news agency launched a new brand campaign in the U.S. last week to reach consumers seeking accurate, unbiased news in an era of growing misinformation, it’s called “Pure News, Straight from the Source.” The campaign underscores the importance of independent, agenda-free news in an environment rife with misinformation that can make it difficult to discern fact from fiction.The “Pure News, Straight from the Source” campaign uses water as a…
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