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Restaurants celebrate authentic Mexican culture and history this Cinco de Mayo
Restaurants are serving traditional dishes and community drives as owners push back against commercialized celebrations and highlight the Battle of Puebla.
On May 5, Los Angeles restaurant owners like Nayomie Mendoza, owner of Cuernavacas Grill, are reclaiming Cinco de Mayo by moving away from commercialized stereotypes toward showcasing traditional Mexican history and community resilience.
Mexican American business owners are increasingly using the holiday to combat anti-immigrant sentiments as intensified immigration enforcement and rhetoric from President Donald Trump create fear within Latino communities.
Raul Luis, owner of Birrieria Chalio Mexican Restaurant, encourages customers to eat traditional "guisados" instead of tequila shots, saying "it's the ultimate opportunity for restaurants to take advantage of that moment and bring them in and entice them to authentic Mexican food."
According to the National Restaurant Association, Hispanic-owned firms accounted for 8.4% of 5.9 million U.S. employers in 2024 and represented approximately 18% of all restaurant businesses in the United States last month.
Marking the anniversary of the Battle of Puebla, where Mexican troops defeated French forces over 160 years ago, festivities include historical nods to the victory achieved by Gen. Ignacio Zaragoza.