Research: Public would pay more for meat with good farm welfare

Research: Public would pay more for meat with good farm welfare

A new tool for measuring the economic value of farm animal welfare improvements has been developed by researchers at the University of Reading, potentially transforming how supermarkets, shoppers and the government evaluate animal welfare policies.  Prof. Richard Bennett has created a system that assigns comparable welfare scores to different farming systems, linking them to what UK households are willing to pay for higher animal welfare.  Prof.…