US EditionRed Bull targeted in EU antitrust investigation, may be thwarting rival
- On Thursday, the European Commission opened an antitrust probe into Red Bull over suspected abuse of a dominant market position.
- Allegations centre on Red Bull offering incentives to retailers to limit rivals' sales, with the Commission suspecting it targeted supermarkets and fuel-station shops to stop selling rival drinks over 250 millilitres, reducing rivals' visibility at least in the Netherlands.
- EU antitrust investigators raided Red Bull premises in 2023, a step the company later contested in court, while a top EU court in October upheld the inspection decision.
- There is no deadline for the Commission's investigation, and its opening does not prejudge results, the European Commission said, framing the probe as part of EU competition enforcement in the food supply chain.
- Teresa Ribera said the probe seeks to determine whether practices kept prices high and limited consumer choice, warning the conduct could affect competition across the EU energy drink market.
47 Articles
47 Articles
The European Union announced Thursday an investigation into Red Bull, a manufacturer of energy drinks.The bloc claimed to have suspicions that the Austrian company abused its dominant market position and was able to force Europeans to pay higher prices.Read more]]>
Allegations against Red Bull: The EU Commission is investigating whether the company could have exploited its strong market position in a prohibited way.
Red Bull is suspected of providing financial incentives to traders to, among other things, remove competing products from the range. The EU Commission is under threat of unlawful restriction of competition.
Red Bull targeted in EU antitrust investigation, may be thwarting rival
EU antitrust regulators on Thursday opened an investigation into Austrian energy drinks maker Red Bull, saying that it may be restricting competition, in particular the energy drinks sold by its closest rival.
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