Ralph Lauren's Oak Bluffs Collection Celebrates Historic Black Beach Community

Ralph Lauren's Oak Bluffs collection celebrates historic Black beach community

Ralph Lauren features the Martha's Vineyard community of Oak Bluffs in the latest evolution of its collections, centering around Black experiences.

Ralph Lauren’s gorgeous new campaign is fashion advertising done right

In Ralph Lauren’s latest campaign, Black men, women, and children wear the brand’s traditionally preppy clothes against idyllic coastal backdrops. The collection isn’t just some sort of woke fantasy of a post-racial America. It’s grounded in a very specific history that many Americans aren’t familiar with. The setting of this campaign is Oak Bluffs, a section of Martha’s Vineyard that has been home to Black communities for more than a hundred ye…

Ralph Lauren pays homage to generations of Black Martha's Vineyard visitors in a new collection

The Oak Bluffs campaign launched last week, arriving as the controversy around American Eagle's jeans ads continues.