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PlaqueBoyMax Believes Streaming Is the Future of Everything
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PlaqueBoyMax Believes Streaming Is the Future of Everything
PlaqboyMax built the most engaged A&R department live on stream. The music industry is still trying to figure out how he did it. During our conversation last month, PlaqueboyMax made an observation that sounded offhand but wasn’t: Somewhere out there, in the endless rolling scroll of his Twitch chat, are people who know he orders his empanadas with beef, no cheese. Not because he announced it, but because they were watching the stream the day it…
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