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Published 1 month ago

Pepsi lost the cola wars to Coke. Why is it struggling to hold on to second place?

Summary by The Guardian
Dr Pepper took the No 2 spot behind Coca-Cola last year. But the latest US sales figures don’t tell the whole storyThis month, the astonishing news broke that, after more than a century of pitched battle – including ad skirmishes, frantic marketing, and taste tests on both Earth and in space – the cola wars were officially over. Coca-Cola had always been the winner, but its longtime rival, Pepsi, was no longer No 2. Instead, a new challenger had…

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