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P&g Official Partner of the Tour De France 2026

Procter & Gamble (P&G) is committed to sports sponsorship by joining the Tour de France and the Tour de France Femmes with Zwift as official partner for three editions from 2026 onwards. This association strengthens the group's presence in the French daily life while capitalising on the emotion and passion around the Grande Boucle. The Procter & Gamble partnership with the Tour de France, formalized on Wednesday 26 November 2025, marks a key ste…
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Procter & Gamble (P&G) is committed to sports sponsorship by joining the Tour de France and the Tour de France Femmes with Zwift as official partner for three editions from 2026 onwards. This association strengthens the group's presence in the French daily life while capitalising on the emotion and passion around the Grande Boucle. The Procter & Gamble partnership with the Tour de France, formalized on Wednesday 26 November 2025, marks a key ste…

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SportsMarketing.fr broke the news in on Thursday, November 27, 2025.
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