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OpenAI pulls the plug on Sora, the viral AI video app that sparked deepfake concerns

OpenAI ended the Sora app due to high costs, declining user growth, and strategic shifts, terminating a planned $1 billion Disney licensing deal announced last year.

  • On Tuesday, OpenAI announced it will discontinue its Sora consumer app and API, shuttering the viral AI video platform less than six months after its public launch. The company plans to share timelines for data preservation soon.
  • Rising compute demands and a shift toward enterprise priorities prompted OpenAI to redirect the Sora research team to robotics and world simulation research. The move aligns with the company's streamlining ahead of an expected IPO later this year.
  • The shutdown collapses a planned three-year licensing deal and $1 billion investment with The Walt Disney Company announced in December 2025. Sources indicate the agreement never finalized and no money changed hands between the companies.
  • Disney stated it "respects OpenAI's decision to exit the video generation business" and will continue engaging with AI platforms. Users face uncertainty over preserving communities and content created during the app's six-month operation.
  • While Sora exits the market, OpenAI remains focused on developing "agentic" technology for autonomous tasks. Competitors including Anthropic and Google continue advancing their own video generation models in an increasingly crowded landscape.
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257 Articles

Center

OpenAI wants to stop its AI video app Sora. Also a planned collaboration with the entertainment company Disney is not to come about. At the same time insiders report on new billions for the ChatGPT developer.

·Hamburg, Germany
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Lean Left

The company will no longer develop Sora, but the change will not affect ChatGPT's image generation function.

Center

OpenAI closed the application Sora used to generate video clips using artificial intelligence (IA), at least two years from its launch, which made sense due to the ability to create real clips based on instructions...

·Romania
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Right

OpenAI has surprisingly announced the end for its AI video app Sora. The software presented for the first time in 2024 attracted a lot of attention and was sometimes described as a future-oriented video business, as it produces deceptively real-looking environments and people using text specifications. OpenAI did not provide any indication of why and when exactly Sora will be discontinued. In US media reports in recent weeks, the AI leader has b…

·Vienna, Austria
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Center

OpenAI will soon communicate on the shutdown schedule of the application, greedy in computing power, and will refocus on the professional tools OpenAI announced Tuesday the closure of

·France
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  • 62% of the sources are Center
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Forbes broke the news in United States on Tuesday, March 24, 2026.
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