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OpenAI explores legal options against Apple, Bloomberg News reports
OpenAI says Apple fell short on Siri promotion and integration, as the deal has not generated the billions in subscription revenue it expected.
OpenAI is weighing legal action against Apple over a 'strained' partnership regarding ChatGPT integration in Siri and iOS, according to Bloomberg's Mark Gurman. The startup is considering sending a breach-of-contract letter.
The 2024 partnership, which OpenAI expected to generate billions in subscription revenue, has underperformed as executives complain the ChatGPT integration is buried and hard to find. They describe the deal as a 'failure.'
An unnamed OpenAI executive alleged the startup 'has done everything from a product perspective,' while Apple 'have not, and worse, they haven't even made an honest effort.' Tensions have mounted over OpenAI's recruiting of Apple engineers.
Pending the conclusion of OpenAI's ongoing trial with Elon Musk, which entered closing arguments Thursday in Oakland, no immediate legal action is expected. OpenAI still hopes to resolve grievances outside of court.
Historically, Apple has demonstrated a pattern of alienating partners: Google Maps was removed in 2012, and Flash was blocked from iOS in 2010. OpenAI's hardware ambitions, led by former Apple design chief Jony Ive, further complicate the relationship.