Published 3 months ago

Oil companies like BP, Chevron and Shell are paying social media influencers.

Oil companies are utilizing popular influencers on social media platforms like Instagram, TikTok, and Twitch to promote their gasoline stations and fuel rewards programs, which has caused criticism from climate-conscious fans concerned about promoting fossil fuels to young people.
This strategy targets young people on social media despite the urgency of the climate crisis and the growing preference for cleaner alternatives, such as renewable energy sources.
Influencers who promote fossil fuel companies may face reputational damage as young people tend to have a negative view of these companies and their impact on the environment.

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News18 India

Oil Firms like Shell, ExxonMobil, and BP Are Paying Instagram, TikTok Influencers. Here's Why

Influencers promote oil companies on social media, sparking climate-conscious concerns. Young stars share gas station plugs, raising questions about ethics

3 months ago·India

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The Hindu

Oil firms pay Insta, TikTok influencers for ads

Oil companies such as BP and Shell are paying popular influencers to pump their gas on Instagram and TikTok.

3 months ago·India

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The Star Kuala Lumpur

Oil firms pay Instagram, TikTok influencers for ads

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Read full story

3 months ago·Malaysia

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The Straits Times

Oil firms pay Instagram, TikTok influencers for ads

Influencers are promoting major oil firms like BP, Chevron, ExxonMobil, Shell and TotalEnergies. Read more at straitstimes.com.

3 months ago·Singapore

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Bangkok Post

Oil firms pay Insta, TikTok influencers for ads

PARIS - Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.

3 months ago·กทม, Thailand

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Live Mint

Oil companies like BP, Chevron and Shell are paying social media influencers. Here's why

Oil companies paying influencers to promote fossil fuels among youth; targeting young people on social media to increase revenue and build 'social capital'.

3 months ago·New Delhi, India

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