US EditionNu and Mercedes-AMG PETRONAS F1 Team Announce Multi-Year Global Partnership
- This week, Mercedes‑AMG PETRONAS F1 Team announced a multi-year sponsorship with Microsoft, the $3.4trn computing behemoth, visible on the W17’s 2026 car livery.
- Following a run of tech deals, Toto Wolff, Mercedes F1 chief executive and team principal, sold a 15% stake to George Kurtz, with the team's value estimated at over 4.6 billion pounds.
- One sponsorship expert estimated the deal could be worth up to $60million per season, and Toto Wolff said `Formula 1 will undergo significant change in 2026, and we are prepared for that transition`.
- Mercedes is aiming to jump back to the top and challenge for titles this season, while the 2026 regulations bring a threefold electrical power increase and John Owen will step down, affecting technical continuity.
- The sport has enjoyed commercial success in recent years under Liberty Media, while competition for tech deals intensifies as Google partners with McLaren Racing and Mercedes seeks a title after 2021.
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85 Articles
Mercedes has revealed the first images of its 2026 Formula 1 car. It features a refreshed livery in their signature silver and black livery. Mercedes is the bookmaker's favourite to win the constructors' title ahead of the new season.
After winning eight builders’ titles and seven drivers’ titles between 2014 and 2021, Mercedes returns to the first line of Formula 1 before it has been timed a single lap. But the general perception is that we are facing the big favorite at the start of the season for its hybrid engine that combines combustion with the electric part. Mercedes publicly shared the first images of its fireball.A car that is now the most guarded of Formula 1 and th…
Mercedes reveal first images of 2026 F1 car, announce Microsoft deal
Mercedes announced a major new sponsorship deal with Microsoft on Thursday as they revealed images of the W17 Formula One car the former champions hope will take them back to the top this season.
Mercedes unveiled on Thursday the first images of its new single-seater that will compete in the F1 World Championship this season.
The new technical regulations offer a great opportunity for the German team. Mercedes could be one of the big contenders in the Formula 1 World Championship. Here is the new car!
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