US EditionAmerican Rebrands as Power Conferences Reload
UNITED STATES, JUL 21 – The American Conference dropped 'Athletic' to modernize its brand, introduced the first live collegiate conference mascot, and aims to fuel growth amid college sports realignment.
- On July 21, 2025, the American Athletic Conference officially changed its name to the American Conference and unveiled Soar the Eagle as its first live mascot during an event in Irving, Texas.
- This change followed a yearlong process of stepping back, listening, and involving the community to clarify identity and reduce confusion with other similarly named leagues like the ACC.
- The rebranding included unveiling a new slogan, "Built to Rise," a refreshed wordmark, and a high-impact national PSA, coinciding with a new website launch during Football Media Days in Charlotte, N.C.
- Commissioner Tim Pernetti emphasized in a news release that the American Conference has developed a unique identity by highlighting and enhancing the qualities that set it apart within the competitive world of college sports.
- The modernization aims to prioritize clarity, momentum, and competitive advantage, signaling a new era for the conference powered by innovation, grit, and service amid realignment challenges.
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News & RecordReposted by 
Winston-Salem Journal
Winston-Salem JournalAAC rebrands as American Conference
The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing college-sports landscape.
·Cherokee County, United States
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Rockdale Citizen & Newton CitizenReposted by 
Marietta Daily Journal
Marietta Daily JournalAAC introduces new name: American Conference
The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.
·Georgia, United States
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Associated Press News+13 Reposted by 13 other sources
AAC rebrands as American Conference in move designed to fuel growth in changing college landscape
The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing college-sports landscape.
·United States
Read Full Article
Coverage Details
Total News Sources46
Leaning Left11Leaning Right2Center14Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 41%
C 52%
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